Leading Italian technical sportswear announced as official brand of Canadian archers
TORONTO, ON, May 17, 2017 - Erreà and Archery Canada are pleased to announce their four-year exclusive agreement as the technical apparel partner for the Canadian National team. LUAD Sports Group Inc. is the local authorized dealer for Erreà®, a leading Italian sports apparel brand specializing in the manufacturing of technical sportswear. Erreà will supply Archery Canada National team members with in-competition apparel as well as travel and training apparel with Active Tense®.
“We are excited to team up with Archery Canada and some of the most successful archers globally. This partnership clearly underlines Erreà’s commitment in archery, and will help to further strengthen the brand’s leadership position in North America,” said Mark DiCristofaro, President, LUAD Sports Group.
“We are proud to announce our partnership with Erreà,” said Mary MacDonald, Executive Director, Archery Canada. “We look forward to having them support our Canadian athletes on the international stage and working with them to develop our new fan wear merchandise, soon available to the general public.”
As part of the agreement, Erreà will supply in-competition and travel apparel to all National Team members (Compound/Recurve/Para) along with Active Tense base layer apparel. Erreà will also provide preferred pricing options to members of Archery Canada.
Also as part of the agreement, Erreà will design and make available fanwear merchandise which will be on sale starting June 1, 2017 through the Archery Canada website.
In partnering with Erreà, Archery Canada joins USA Archery and an impressive roster of other Erreà partners, including some of the world’s top Federations in various Olympic sports, namely Italy, France, Holland and Puerto Rico (Volleyball), Iceland (Soccer), France (Fencing), Brazil, Great Britain and Portugal (Canoeing), France (Cycling).
About Erreà and Active Tense
Founded in 1988, Erreà is a leading Italian brand in the sporting goods industry, universally recognized as synonymous of quality, expertise and competence. Headquartered in Parma, Italy, with worldwide distribution and corporate offices in three Continents (including New York City), Erreà offers a broad portfolio of team wear, accessories for sport, and apparel for leisure and lifestyle under the core brands Erreà, Active Tense, 3DWear and Erreà Republic.
Active Tense® is an innovative line of technical gear, that has gained popularity within the Archery community worldwide. Inspired by the principles of kinesiology taping, a flexible exoskeleton is embedded in seamless garments to give exceptional stabilization and support on joints and muscles during training, competition and recovery. Active Tense® offers better biomechanics through its unique taping system, while giving a complete range of motion, proper posture alignment and support to rotator cuffs, shoulder joints, trapezius and rhomboids.
To learn more about the company, please visit www.errea.com
About Archery Canada
Archery Canada is the National Sport Organization responsible for the promotion and development of the timeless sport of archery in a safe and ethical manner. Archery Canada supports the achievement of high performance excellence in archery in all categories and the development of a national archery infrastructure to promote archery participation across Canada in cooperation with the Provincial/Territorial Archery Associations.
For additional information, please visit www.archerycanada.ca